Fact Sheet

The tourism industry undergoes major structural changes. The specialization in Tourism Management is an integrative and multidisciplinary program focusing strongly on global strategic tourism issues and state-of-the-art techniques. It can be applied to a variety of professional contexts preparing our students to become effective leaders in the largest economic sector in the world. It is designed for managers who want to promote their career in the field of tourism management or who aspire to a leadership role in the tourism industry. It benefits from Austria’s successful tradition as high-quality tourist destination and builds on its broad expertise in tourism research and development. The program links participants to a unique professional network of experts from both tourism and leisure industry.

 

 Accreditation

• EQUIS
• AMBA

Focus

• Consumer Behavior and Psychology in Tourism and Leisure
• Tourism Services Production
• Tourism Marketing Intelligence
• Strategic Marketing for Destination Marketing Organizations

Duration

• 18 months  plus master thesis
• Part-time

 

Target Group

• Executives with experience in the tourism or the service industry who see the MBA as a further step in professionalizing and updating their knowledge and skills
• High potentials who have developed a successful career in other areas but see their future in tourism management and seek a profound functional specialization
• Entrepreneurs who want to promote their business with the help of state-of-the-art tourism and management know-how

 

Academic Director

Prof. Dr. Karl Wöber

Location

Vienna

 

Language

English

 

Degree

Master of Business Administration (MBA) awarded by the Vienna University of Economics and Business (WU) and the MODUL University Vienna

 

Program Start

October, annually

 

Tuition Fee

• EUR 28,000 (including course materials, catering during the modules).
• Lodging and travel expenses are not covered by the program fee.
• The program fee is exempt from VAT according to § 6 paragraph 12 Austrian Value Added Tax Law.  

Employees and self-employed persons save up to 50% of the program fee

Up to 50% of the total program fee are fully tax deductible and will be refunded if the respective program is job-related. For detailed information please click here. Errors and omissions excepted!

 

Further Information

Brochure Download: A detailed program brochure is available for download at the top of this page.

 

General information on the Professional MBA program is available here.

 

Information on the WU Vienna and the WU Executive Academy is available here.