Fact Sheet
Companies that make a difference in their markets have managed
ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The interaction between top-notch faculty, industry experts and participants, with their unique professional backgrounds, provides the ideal basis for learning at all levels and enhancement of leadership skills.
Accreditations
Focus
- Managing your Brands and Communication
- Managing your Marketing Financials
- Managing your Customer Relations
- Managing your Channels
- Managing your Personal Selling Performance
- Marketing & Sales Lab
Duration
- 18 months plus master thesis
- Part-time
Target Group
- Executives with a successful career in marketing and/or sales who see the MBA as a further step in professionalizing and updating their knowledge and skills
- High potentials who have developed a successful career in other areas but see their future in marketing and sales and seek a profound functional specialization
- Entrepreneurs who want to promote their business with the help of state-of-the-art marketing and sales know-how
Academic Director
Prof. Dr. Barbara Stöttinger
Location
Vienna (Please note that the first module block includes an outdoor teambuilding seminar and therefore will be located outside Vienna. Additional lodging and travel expenses are not covered by the program fee.)
Language
English
Degree
Master of Business Administration (MBA) awarded by the Vienna University of Economics and Business (WU)
Program Start
Fall, annually
Tuition Fee
- New Program Fee – Professional MBA
The program fee for the Professional MBA Marketing & Sales has been changed to EUR 28.000.-. For all future MBA students, who will hand in their application until March 31, 2012, the price will remain EUR 27.500,-.
- Tuition Fee: 28,000 EUR (including course materials, catering during the modules)
Lodging and travel expenses are not covered by the program fee.
- The program fee is exempt from VAT according to § 6 paragraph 12 Austrian Value Added Tax Law.
Employees and self-employed persons save up to 50% of the program fee
Up to 50% of the total program fee are fully tax deductible and will be refunded if the respective program is job-related.For detailed information please click here.
Errors and omissions excepted!
Further Information
Brochure Download: A detailed program brochure is available for download at the top of this page.
General information on the Professional MBA program is available here.
Information on the WU Vienna and the WU Executive Academy is available here.
