The Executive MBA curriculum has a two-tier structure: Business Core and Global Leadership. The Business Core provides an in-depth know-how and key conceptual framework of general management to help participants share a common state-of-the-art knowledge base. In addition, the Global Leadership part combines a solid foundation in critical management practices with courses in essential skills for senior-level executives such as managing globalization, negotiation and conflict management and strategies for a global company.
Curriculum
The courses combine studies of key conceptual frameworks (Business Core) and the application of those frameworks to today's global business issues (Global Leadership).
Business Core
Managing People and Organizations
Accounting
Financial Management
Data Analysis & Decision Making
Marketing Management
Change Management
Competitive Analysis & Strategy
Global Leadership
Business, Government and Macroeconomics
Managing Globalization
Advanced Financial Management for Global Markets
Information Technology Management
Negotiations & Conflict Management
Field Studies
Strategies for a Global Company (USA)
Economies in Transition (Austria)
Program Schedule
Details on the program schedule for 2010 are available as download on this homepage.
Course Outline
Managing People and Organizations
This provides theories and frameworks for analyzing the behavior of individuals, groups and the organization itself. Students learn about decision making and how to develop action plans for effective people leadership in organizations. They learn about concepts and principles associated with the function of human resource management.
Accounting
This comprises measurement of economic performance and financial position, analysis of corporate financial reports and accounting data for use in management decisions. Students learn about transfer pricing, performance measurements, cost behavior, cost allocation, activity based costing and standard costs.
Financial Management
The theory and practice of finance from an analytical approach are taught. Students learn how to apply the basic financial concepts of risk, return and valuation to small businesses or corporations in changing financial markets.
Data Analysis & Decision Making
The power and limitations of numerical data for decision making processes are discussed. Students learn about exploratory data analysis, basic inferential procedures, statistical process control, regression analysis, and decision models.
Strategic Marketing Management
Analytic perspectives, concepts and decision tools of marketing are taught with regards to offer, distribution channels, pricing and communication programs. Students learn how to develop and implement the most appropriate marketing mix to carry out a firm’s strategy in its target markets.
Change Management
This focuses on knowledge on change across organizational boundaries. Students learn about mergers & acquisitions, strategic alliances, partnerships, and ‘extended enterprise’ networks; synergies and collaboration across departments; network management and global connectivity; building a ‘one enterprise’ culture across borders and boundaries; managing the tensions between the organizational mainstream, its heritage and legacy systems, and innovations that depart from tradition.
Competitive Analysis & Strategy
This comprises strategy definition of a company including competitive analysis, mission objectives, product-market choices and organizational characters as well as the allocation of resources to achieve organizational objectives and resolve conflicting shareholder interests. Students are given opportunities to develop skills in situational analysis and strategy development.
Business, Government and Macroeconomics
This provides insights into the roles of government and business in society. Students learn about alternative systems of economics and political values as well as the social political, economic and cultural conflicts affecting the business sector.
Managing Globalization
Students learn to develop international strategies for firms wishing to expand globally. Emphasize is placed on analyzing opportunities and the constrains in international decision-makingand on operationalizing global strategies, including managing strategic alliances and networks.
Advanced Financial Management for Global Markets
This focuses on the application of advanced financial concepts for corporate financial decisions at the executive level. Students learn about the principles of investment, firm financing and global markets.
Information Technology Management
The focus lies on the management of information resources and technology, the exposure to various information technologies, the examination of their applications, the exploration of the competitive advantages associated with information technology and on organizational and managerial implications.
Negotiations & Conflict Management
This course helps to identify the typical challenges and difficulties that have to be faced when negotiating. Students learn broad strategies for effectively managing these challenges and improving the skills required of an effective negotiator and conflict manager.
International Residencies
In the Executive MBA Bucharest, the Curriculum reaches well beyond what is taught in class. It includes the opportunity to talk with leaders from Fortune 500 companies during guest speaker sessions and international residencies. The program, offers students two international residencies in the USA (Minneapolis) and Austria (Vienna).
These international residencies provide students with a deeper understanding of markets across the globe. The residencies are led by top faculty and provide a unique opportunity to examine in depth relevant issues of business in international economies. In addition this experiential learning opportunity provides first-hand exposure to top executives and CEOs from multinational companies in Central and Eastern Europe and the U.S., allowing you to focus on the challenges facing global markets.
Residency 1: USA (Minneapolis)
Strategies for a global company
Multi-disciplinary perspectives from strategic marketing, corporate strategy, and operations management are brought together in this course.
Theory and practice is bridged by involvement of faculty and corporate executives, site visits to global companies and participant projects.
NASDAQ, NYC 2008
Residency 2: Austria (Vienna)
A Region in Transition: Challenges & Strategies in New Europe
Learning about Business Environment & Opportunities in CEE.
Developing Business and Marketing Strategies for CEE by taking Critical Success Factors into consideration.
WU, Vienna 2009
Module Structure
The modular structure of the Executive MBA with only 34 days off-the-job allows our MBA students to participate in a top quality MBA program while following their individual professional careers.
Pre-Module (2 weeks)
Students are required to prepare in-class session two weeks prior to the lecture by (e.g.)
studying the indicated textbook,
working on case questions,
preparing an in-class presentation in small groups.
Materials for preparing the next module will be handed out at the end of the previous module,
Instructions and regular updates can be found on the REMBAweb, exclusively created for the students,
The REMBAweb provides students with the module contents, downloads, information, a calendar on different activities, a chat room, emails,
The pre-module-assignment requires between 10 to 15 hours of work per week.
Module (4 days)
Lectures run from Thursday to Sunday once a month,
Sessions usually last from 9am until 6pm including a 1 hour lunch break and two coffee breaks (morning and afternoon),
Classes normally run only until 3 to 4pm on Sundays,
Tutors use various pedagogical approaches during the module such as benchmarking sessions, group presentations, individual and/or group case work, breakout sessions, case discussions, and traditional lecture-discussions,
Distinguished guest speakers (DGS) from companies such as Austrian Airlines, Bank Austria, Coca Cola, European Investment Bank, Henkel, IAEA, IBM, Lucent Technologies, Magna International, Opel Austria, Opec Fund, Oracle, Price Waterhouse Coopers, Time Magazine, T-Mobile, Western Union and many more are invited to give presentations.
Post-Module (2 weeks)
During the two weeks period after the in-class session the acquired knowledge should be applied in the homework (post-module assignment) given by the lecturer,
Assignments are to be completed either individually or in small groups,
Instructions are provided by each professor at the end of the module,
Post-module assignments require between 10 to 15 hours of work per week.
