To get an impression what our students and alumni think about the program, please read the statements below.

“For me, as CEO of TEO LT, Lithuania’s largest telecommunications, IT and TV service provider, creating new ideas, reflecting my current work and exchanging insights with like-minded international colleagues and faculty is vital to reach my personal and professional goal: improving the service quality for TEO LT’s clients. This is what made me choose the Professional MBA in Marketing & Sales with its well-balanced combination of the two topics that drive our corporate success – marketing and sales. Moreover, the part-time structure of the program perfectly fits my busy schedule and allows me to immediately implement new out-of-the-box approaches, as I go along in the program.”

Arunas Siksta
CEO, TEO LT, AB

Alumnus, Professional MBA in Marketing & Sales

"Describing my MBA program in a nutshell, I would like to point out three key aspects: excellent reputation, well-balanced curriculum and excellent career prospects. In fact attending a part-time Professional MBA program means hard work as well. Therefore, I very much appreciate the modulare structure, which fits perfectly with my challenging full-time job. Even though I had the chance to study abroad, I regard this program as truly unique. In addition to the professional package, this MBA gives me an enjoyable experience of being part of a class of outstanding international individuals. I am proud to be part of Professional MBA Marketing & Sales class at the WU."

Dmitry Osokin
Junior Brand Manager, Kraft Foods, East Adriatic Markets

Alumnus, Professional MBA in Marketing & Sales

"On the one hand attending this challenging MBA-program gives me the opportunity to refresh my business- and management-knowledge, on the other hand it also helps to develop functional skills. As I am in charge of communications at a retail company for Austria, Czech Republic, Hungary, Poland, Slovakia and Slovenia I really appreciate the different nationalities represented in my MBA-class. I am convinced that I will obtain the necessary qualifications for further career steps and I expect that my contribution to the lectures can change other participant’s point of view and broaden their horizon in the same way as I can benefit from their diverse experiences." 

Heide Nather-Eggeling 

Advertising Manager, Fashion PR Spokeswoman

C&A Mode GmbH & Co KG

Alumna, Professional MBA in Marketing & Sales

“After 15 years of work experience in various positions and countries, I felt the need to meet the challenge of participating in an MBA program to broaden my horizon and to benefit from peers with different backgrounds coming from various industries. The specialization in Marketing & Sales provides the perfect environment: a diverse and international peer group, an excellent faculty and a cutting-edge curriculum. This program is not only of high professional value but also a life-changing experience for me.”

Matthias Schmid

Vice President Network Passenger Sales Development, Emirates Airline, Dubai

Alumnus, Professional MBA in Marketing & Sales

"As an engineer in charge of sales and marketing in the automotive industry, there is an essential need in the field for cutting-edge education such as this MBA program. In technical industrial sectors it is vital for sustainable business development, to combine the engineering driven approach with economic and commercial aspects, an integral part of this MBA. The broader view gained by this particular knowledge transfer, absolutely improves my future contribution in creating new and innovative business perspectives."

Robert Wurzer

Sales Manager Automotive Components, voestalpine Krems GmbH
Alumnus, Professional MBA in Marketing & Sales

“In recent years, the non-profit sector experienced a significant increase in quality when it comes to management, communication, PR, fundraising and customer-oriented sales strategies. Today, these areas are key for a successful and sustainable NPO. Being in charge of the communications department of Caritas Socialis, the Professional MBA in Marketing & Sales enables me to effectively implement state-of-the-art marketing and sales tools in my professional life. It provides a solid foundation to master demanding challenges and prepares me for my future professional endeavors.”

Sabina Dirnberger,
Head of Public Relations, Caritas Socialis

Alumna, Professional MBA in Marketing & Sales

"The skills and competences I have gained and developed in the Marketing & Sales Program play a key role in my daily business. Successfully meeting customers’ demands is crucial, especially in the highly competitive B2B environment. Taking part in this program has helped me to develop new strategies, expand my professional network and establish a more proactive relationship with my clients.

The international approach of the Professional MBA in Marketing & Sales supports sharing experiences with colleagues on a multinational background and getting to know different business practices from all over the world. Also, it was a unique opportunity to meet outstanding business professionals and leading experts and academics from all over the world.

Apart from that, studying abroad significantly enhances the value of your degree."

Natasa Glisic-First
Executive Consultant, Competentia Business Consulting

Participant, Professional MBA in Marketing & Sales

"My reasons for taking part in a Professional MBA-program were quite simple: I wanted cutting-edge theory and state-of-the-art best practice methods taught by the best academics and experts available. Therefore, choosing the WU Executive Academy Professional MBA in Marketing & Sales was the ultimate decision. I had already gained years of professional experience in marketing and sales as a Strategic Communication Consultant at Austria’s largest PR & Lobbying agency for clients like Microsoft or Kapsch. Nevertheless, I benefited enormously from the comprehensive lectures and – most of all – from my fellow students and their various cultural and professional backgrounds."

Rudolf Greinix
Senior Consultant/Account Director at Pleon Publico

Participant, Professional MBA in Marketing & Sales

"TWO DISCIPLINES, ONE GOAL.
For marketing professionals like myself, it is almost obligatory to be interested in sales as well, because marketing does not work without sales and vice versa. Successful marketing is worth nothing if sales people only perform poorly and – much more often – sales representatives are constrained having to apply their tactics to a brand that does not communicate well.

THEORY AND PRACTICE
The WU Executive Academy PMBA in Marketing & Sales perfectly combines theory and practical competences of both fields. Theory and scientific contents are provided by lectures, practical competences are acquired in the intercultural and interdisciplinary co-operation with fellow students – in form of exchanging experiences and ideas and working together on group assignments.

BENEFIT from NETWORKING
Networking is just as important as the contents conveyed in the Marketing & Sales program. At the WU Executive Academy, business masterminds gather to work on the best economic solutions for the future, in the course of the PMBA and beyond. Students are open and motivated to continue working, since learning from each other and sharing ideas is in fact what gets you further in your career.

I am proud to be a member of this international community."

Rudolf Körber
President of BRAND CLUB AUSTRIA, Institute for Brand development
Participant, Professional MBA in Marketing & Sales

"Working as a product- and project-manager in the telecommunication industry for many years, I decided to concentrate on my professional development and joined the WU Executive Academy for the PMBA in Marketing & Sales. In combination with my technical background in Industrial Engineering, the program provides me with major competitive advantages and enhances my skills for a prospering career in marketing. On the one hand, the PMBA grants access to state-of-the-art knowledge and theory, on the other hand it offers various opportunities for networking on an international level. Another great asset is the experience of group dynamics and team work, especially when working together on hands-on business case studies.
For me personally, the MBA is a unique and invaluable experience, preparing me for the next big steps in my career."

Stefan May
Product/Project Manager, Mobilkom Austria
Participant, Professinal MBA in Marketing & Sales

"Especially in times of economic crisis it is crucial to stand out from competitors. I searched thoroughly for a suiting post graduate education and found it in the WU Professional MBA in Marketing & Sales. This challenging program approaches competences and skills essential for a successful career in international management. Students learn to solve practical business problems, establish an international network, improve their English language skills and generally promote their personal development."

Thomas Plank
Sales Manager, Ferag GesmbH

Paricipant, Professional MBA in Marketing & Sales

The main reason I am taking part in Professional MBA is because I
like learning about how companies operate from different perspectives.
An extensive core module provides this opportunity as it allows you
to observe the company from the financial, innovation, and strategic
perspective. The M&S specialization provides further insight into
the topics of brand, price, and channel management as well as marketing
communication.
If you work a lot, you can consider Professional MBA in M&S as an
extremely productive break from your daily activities through which
your own business will benefit. It will force you to consider new
approaches and critically challenge the strategic position of your
company on the market. The very best thing is that you will meet
people from different backgrounds and make eternal friendships that
will go far beyond the end of the program.

Jernej Kovše

CEO, Relacija d.o.o. - IT Consulting Services

Participant, Professional MBA in Marketing & Sales