Structure

In the course of the part-time Professional MBA with specialization options, participants gain profound insights into core business subjects and a specific field or industry.

During the program, participants master the “Business Core” focusing on core business and management knowledge, techniques and leadership, while ensuring a maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.

Curriculum

Business Core

• Managing People
• Managing Organizations
• Competitive Analysis and Strategy
• Data Analysis and Decision Making
• Financial Reporting
• Financial Management
• Operations Management
• Controlling
• Marketing Management
• Global Markets
• Information Systems Management
• Managerial Economics
• Entrepreneurship and Innovation
• Leadership
• Ethics and Corporate Social Responsibility

Specialization

Managing your Brands and Communication
Nature of brands and their importance in marketing, successful
brand management, diversification of existing brands. Key concepts in integrated marketing communication, effective performance analysis and interface management with communication professionals balancing ideas and marketing budgets.

Managing your Marketing Financials
Sources, strengths and weaknesses of various marketing metrics,
design of a relevant portfolio or dashboard of metrics, new developments in marketing management control, different methods of marketing audits, customer and brand equity measurement, key concepts in pricing at a strategic level, competitive strategy and effective pricing.

Managing your Customer Relations
Successful customer management through strategic sales management, pros and cons of various sales compensation and expense systems, sales planning including forecasting, budgeting and sales territory management, individual and corporate sales. Strategic value of key account management and the role of information technology (CRM/SFA) with key accounts.

Managing your Channels
Distribution channel management including appropriate channel
and partner selection, successful governance mechanisms for managing marketing channels, logistics and supply chain management in the wider business environment.

Managing your Personal Selling Performance
Identification and analysis of personal negotiation and selling
skills, specifics of internal and external communication as a
leader in marketing and sales.

Marketing & Sales Lab
Forum to foster the exchange and reflection of new ideas in marketing and sales, promoting the individual knowledge transfer
into corporate practice.

Master Thesis