WU Executive Academy

Academic Director

Business Core

Specialization

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World Class Faculty

Our faculty members bring fresh perspectives and new ideas to all facets of the business world. They share a passion for knowledge development and constantly encouraging their students to strive for higher standards.

 

The faculty of the Professional MBA comprises top professors from WU Vienna and of highly-renowned partner universities around the globe. These faculty members are outstanding leaders in their research on current business issues and have solid experience in executive education. They are publishing cutting-edge findings in leading international journals.

 

Their international experience and global expertise enables the faculty to present an integrated, global management perspective emphasizing the application of theory to practice.

 

Academic Director

Prof. Dr. Barbara Stöttinger

Prof. Dr. Barbara Stöttinger
Prof. Dr. Barbara Stöttinger
 

Business Core

 
 
MANAGING PEOPLE & ORGANIZATIONS:
 
Univ.-Prof. Dr. Isabell M. Welpe
Univ.-Prof. Dr. Isabell M. Welpe
 

David M. Sluss, Ph. D. (detailed information)

 

David M. Sluss, Ph. D.
 
Univ. Prof. Dr. Sabine T. Koeszegi
Univ. Prof. Dr. Sabine T. Koeszegi
 
DATA ANALYSIS & DECISION MAKING:
 

Prof. Alois Geyer 

Prof. Alois Geyer
 
COMPETITIVE ANALYSIS & STRATEGY:
 
Prof.Dr. Björn Ambos
Prof.Dr. Björn Ambos
 

Dr. Bernhard Scherzinger, MBA

Dr. Bernhard Scherzinger, MBA
 
FINANCIAL REPORTING:
 
ao.Univ.Prof. Dr. Michaela Schaffhauser-Linzatti
ao.Univ.Prof. Dr. Michaela Schaffhauser-Linzatti
 
Dr. Manuela Hirsch
Dr. Manuela Hirsch
 
FINANCIAL MANAGEMENT:
 
ao.Univ.Prof. Dr. Manfred Frühwirth (detailed information)
Module: Financial Management
ao.Univ.Prof. Dr. Manfred Frühwirth

ao.Univ.Prof. Dr. Manfred Frühwirth

 
Michael Kisser, Ph.D.
Michael Kisser, Ph.D.
 
OPERATIONS MANAGEMENT:
 
Dr. Berhnard Scherzinger, MBA
Dr. Berhnard Scherzinger, MBA
 
ENTREPRENEURSHIP & INNOVATION:
 
Univ.Prof. Dr. Christian Lüthje
Univ.Prof. Dr. Christian Lüthje
 
Prof. Dr. Joachim Henkel
Prof. Dr. Joachim Henkel
 
MARKETING MANAGEMENT:
 

ao.Univ.Prof. Dr. Barbara Stöttinger

ao.Univ.Prof. Dr. Barbara Stöttinger
 
Luis Filipe Lages, PhD
Luis Filipe Lages, PhD
 

Douglas West (BA,PGCE, PhD)

 
CONTROLLING:
 
Prof.Dr. Manfred Frühwirth
Prof.Dr. Manfred Frühwirth
 
INFORMATION SYSTEMS MANAGEMENT:
 
GLOBAL MARKETS:
 

Univ.Prof. Dr. Jonas Puck (detailed information)

Module: Global Markets

Univ.Prof. Dr. Jonas Puck
 
KR Prof. Dr. Klaus Rabbel
KR Prof. Dr. Klaus Rabbel
 
MANAGERIAL ECONOMICS:
 

Mag. Dr. Stephan Schulmeister (detailed information)
Module: Managerial Economics

Mag. Dr. Stephan Schulmeister
Mag. Dr. Stephan Schulmeister
 
Mojmir Mrak, PhD

Mojmir Mrak, PhD

 
LEADERSHIP:
 

Prof. David Sluss

Prof. David Sluss
 
Prof. Günther Stahl
Prof. Günther Stahl
 
CORPORATE SOCIAL RESPONSIBILITY & ETHICS:
 
Prof. Christian Seelos, M.Sc., Ph.D., M.B.A.
Prof. Christian Seelos, M.Sc., Ph.D., M.B.A
 
Prof. Johanna Mair, Ph.D.
Prof. Johanna Mair, Ph.D.
 

Specialization

 

Alexandra Y. Benz-Denaxas, LL.B., M.A. in Industrial Economics (detailed information)

Module: Managing your Personal Sellling Performance

Alexandra Y. Benz-Denaxas
Alexandra Y. Benz-Denaxas, LL.B., M.A. in Industrial Economics
 

Leslie de Chernatony, BSc PhD FCIM FMRS (detailed information)

Module: Brand Management

Leslie de Chernatony, BSc PhD FCIM FMRS
 

DI Dr. Heinz Duschanek (detailed information)
Module: Managing your Communication 

DI Dr. Heinz Duschanek
DI Dr. Heinz Duschanek
 

Prof. David B. Grant, PhD (detailed information)

Visiting Faculty

Module: Logistics 

Prof. David B. Grant
Prof. David B. Grant, PhD
 

Mag. Wolfgang Hafner (detailed information)
Module: Managing your Communication
 

Mag. Wolfgang Hafner
Mag. Wolfgang Hafner
 

Douglas E. Hughes, PhD (detailed information)

Module: Strategic Sales Force Management

Douglas E. Hughes, PhD
 

Dr. Matthew B. Myers (detailed information)
Module: Strategic Price Management

 Dr. Matthew B. Myers

 

Claude Obadia, PhD (detailed information)
Module: Managing your Channels 

Claude Obadia, PhD
Claude Obadia, PhD
 

David Pickton MA, PhD, FCIM, FHEA, FRSA, DipM, CertITP
Module:
Integrated Marketing Communication

 

 

Prof. Dr. Sven Reinecke (detailed information)
Module: Managing your Pricing 

Prof. Dr. Sven Reinecke
Prof. Dr. Sven Reinecke
 

Christian Reitterer, MBA (detailed information)
Module: Managing your Communication 

Christian Reitterer, MBA
 

Bakk. phil. Doris Spiegl, (detailed information)

Module: Managing your Communication

 

Prof. Dr. Dirk Zupancic (detailed information)

Module: Key Account Management

Prof. Dr. Dirk Zupancic
 

Guest Speakers

 
Most MBA modules are enriched by top managers of highly successful international companies and organizations. Current and former guest speakers include:
 
  • Raymond Beier, Partner, Pricewaterhouse Coopers
  • Helmut Eichert, Managing Director, Oracle Austria
  • Alexander von Gabain, Founder & Chief Scientific Officer, Intercell AG
  • Alexander Godovits, Senior Manager Treasury and Finance Projects, Kraft Foods EEMA Region
  • Oliver Grabherr, Co-Founder, gcp - gamma capital partners
  • Paul Herzfeld, Executive Vice President, Casinos Austria
  • Christian Hafner, Director of Corporate Brand Management, Swarovski
  • Gernot Hofer, Manager, Invest AG
  • Karin Kollenz, Principal,  Arthur D. Little
  • Lars Oltrogge, Pricing & Turnaround Manager Austria, Banco Santander Consumer Bank
  • Willi Opitz, Owner, The Opitz Winery GmbH
  • Heinz Sernetz, Member of the Managing Board, Raiffeisen Investment AG
  • Edeltraud Stiftinger, Head of Corporate Innovation Center, Siemens AG Österreich
  • Oliver Voigt, Managing Director, Publishing Group NEWS
  • Norbert Zimmermann, CEO Berndorf AG
  • Reinhard Zuba, Area Manager Marketing, Mobilkom Austria