Curriculum
Business Core
- Managing People
- Managing Organizations
- Competitive Analysis and Strategy
- Data Analysis and Decision Making
- Financial Reporting
- Financial Management
- Operations Management
- Controlling
- Marketing Management
- Global Markets
- Information Systems Management
- Managerial Economics
- Entrepreneurship and Innovation
- Leadership
- Ethics and Corporate Social Responsibility
Specialization
Sources of Innovation
Identification of potential sources of innovations and ideas for
future products. Introduction to internal and external (“open innovation”)
sources of innovation. State-of-the-art methods to
systematically identify and evaluate ideas and concepts for
commercially successful innovations.
Strategies of Innovation
Transparent innovation strategy focusing on systematic integration
of aspects such as corporate foresight, identification of
promising market applications of new technologies, timing and
uncertainty in the innovation process. Key topics include technology
analysis, co-operation and strategic partnering, technology
acquisition, intellectual property rights when developing professional
business models.
Marketing of Innovation
Innovation as strategic imperative for companies in global competition by adjusting and adapting to heterogeneous markets. Challenges for innovative companies in dynamic markets, increasing heterogenity of demand and rapid change of preferences. Successful aligning of research, design and marketing with current and potential customers.
Organization of Innovation
Identification and analysis of all key dimensions of sustainable
innovation capability within an organization: General business
processes and practices, innovation methodologies and tools,
different mindsets and norms driving people in a corporate
setting and organizational structures enabling collaboration
across functional lines.
Financing and Controlling of Innovation
Financing and controlling as the backbone of innovation processes. Venture capital applications including various instruments, techniques and approaches for successful management control of innovation processes, specific application fields and impacts.
Entrepreneurial Leadership
Effective business plan development focusing on various aspects of strategy, marketing, organization, financing, and staffing of the entrepreneurial endeavor. New venture creation in high-tech international companies and SME-start-ups.
Master Thesis
