In the course of the part-time Professional MBA with specialization options, participants gain profound insights into both general management and a specific field or industry.

 

In the course of this program, participants master the “Business Core” focusing on core business and management knowledge, techniques and leadership, while ensuring a maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.

Business Core

During the Business Core part participants focus on comprehensive business, management and leadership knowledge and techniques, while addressing fundamental areas such as:

• Managing People
• Managing Organizations
• Competitive Analysis and Strategy
• Data Analysis and Decision Making
• Financial Reporting
• Financial Management
• Operations Management
• Controlling
• Marketing Management
• Global Markets
• Information Systems Management
• Managerial Economics
• Entrepreneurship and Innovation
• Leadership
• Ethics and Corporate Social Responsibility

 

Specializations

During the Specialization part participants may select one out of 10 specializations. The specialization modules allow participants to gain profound knowledge, competency and expertise in the chosen area (function or industry).  The following specializations are offered:

• Banking
• Controlling & Finance
• Energy Management
• Entrepreneurship & Innovation
• Health Care Management
• Marketing & Sales
• Project & Process Management (Bucharest)
• Project & Process Management (Vienna)
• Public Auditing
• Social Management
• Tourism Management

 

Good Reasons for Choosing this MBA

International Accreditations
WU Vienna belongs to the elite circle of MBA providers to be EQUIS accredited. Moreover, the WU Vienna is among a handful of universities in the German-speaking community that is included in the "Financial Times" ranking.

World Class Faculty
WU Vienna's international faculty consists of both world-renowned professors and internationally acclaimed top executives. They provide the latest scientifically-based knowledge and a profound understanding of cutting-edge management tools.

Truly International Program
The exclusive program setting with cross-cultural teams, top faculty and international field studies reflects the reality of doing business today.

Worldwide Alumni Network
As a Professional MBA graduate, participants become part of a vast and exclusive alumni network. Cross-cultural business relationships give alumni access to an extended global network and a pool of exclusive alumni services.

Outstanding Peer Group
Carefully selected participants with diverse backgrounds and perspectives contribute to the quality of the program to the same extent as faculty do. Creating new ideas, reflecting on one’s current work and exchanging insights with like-minded international colleagues adds immeasurable benefits.

Flexible Format
The specific structure of the Professional MBA is designed to suit the personal needs of hard-working executives. Therefore, the modular structure allows managers to participate in a world-class MBA program while developing their individual careers.

Added Value for Employers
The value of recruiting and retaining top talent is key for truly forward-thinking companies. Supporting their managers in pursuing a Professional MBA at the WU Executive Academy is rewarded by highly motivated talent who bring the full force of their knowledge and abilities to bear on behalf of the employer’s goals for the future.

State-of-the-Art Technology
Participants of the program have access to “Learn@WU”, one of the leading e-learning platforms with more than 45,000 e-learning materials and over 32,000 users. Moreover, participants benefit from state-of-the-art technology-based learning methods.

 

Cutting-Edge Curriculum

Flexible Format

The modular structure of the Professional MBA, with a limited number of days off-the-job, allows executives to participate in a world-class MBA program while developing their individual professional careers.

 

Two-Tier Structure

The part-time Professional MBA program offers participants the opportunity to master the “Business Core” while ensuring maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.

In the “Business Core” participants focus on comprehensive business, management and leadership knowledge and techniques. Participants who will pursue different specializations take the Business Core modules together.

During the “Specialization” participants select one out of 10 specializations. The specialization modules allow participants to gain profound knowledge, competency and expertise in a chosen function or industry.

 

Strong Link to the Economy

All specializations have been designed with the demands of current business practices in mind. Moreover, they prepare participants for future challenges and help their companies survive in highly unpredictable global business environments. To this end, curricula have been developed by academic faculty in close co-operation with specialists and top executives from the corporate world.

 

International Faculty

Our lecturers consist of both international faculty and top executives. World-renowned professors and professionals provide the latest scientifically-based knowledge and in-depth views of state-of-the-art application of management models.

 

Didactic Design

The didactic design, consisting of pre-, core- and post-module work, ensures an efficient transfer of knowledge while participants follow their professional career. The pedagogical approaches are diverse, ranging from interactive case studies to business simulations and formal presentations.

 

Module Structure

The Professional MBA consists of consecutive modules. Each module has a three-tier structure: Pre-Module, Core-Module and Post-Module.

 

 Pre-Module (e-learning, 2 weeks)

 Preparation of the topic:

• Readings
• Case studies
• Presentations
• Other

 

Core-Module (In-Class, 4-6 days)

 In-class time:

• Benchmarking sessions
• Individual and group presentations
• Individual and/or group case work
• Breakout sessions
• Case discussions
• Lecture sessions
• Other

 

Post-Module (e-learning, 2 weeks)

Application of newly gained knowledge:

• Evaluate theories
• Case studies
• Conduct papers
• Other