WU Executive Academy

Structure

Curriculum


Info Request

Program Details

Structure

In the course of the part-time Professional MBA with specialization options, participants gain profound insights into core business subjects and a specific field or industry.
During the program, participants master the “Business Core” focusing on core business and management knowledge, techniques and leadership, while ensuring a maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.

Master your power. And boost it.
Master your power. And boost it.
 

Curriculum


Business Core


Managing People

Theories and frameworks for managing individual performance such as talent management. Best practices in recruiting and performance evaluation systems. Foundations of a successful international career, 360 degree feedback and key career coaching processes. In-depth analysis of group and team dynamics to create conditions for optimal team functioning and manage cultural team diversity with a strong emphasis on aligning people, culture and strategy. Energy related topic  include recruitment in an international context; the "war for talents", especially with regard to engineers; diversity in international project teams; managing internationally dispersed teams; motivation across cultures, etc.


Managing Organizations

Structures, processes, culture and politics of modern organizations emphasizing change management within a global context. Modern knowledge and innovation management by identifying new technologies and fostering corporate flexibility through organizational adaption. Corporate restructurings, mergers and acquisitions. Energy specific topics may include organisational capapilities to adapt to or develop innovations; to manage and control across national boundaries; to transfer and apply knowledge and management techniques within a globally active firm.


Competitive Analysis and Strategy

State-of-the-art tools to assess the external and internal context of the organization and their implications for strategy on an organizational, industry and international level. Key issues include competition and collaboration, diversification and focus, strategic thinking, strategy formation and strategic change.


Data Analysis and Decision Making

Power and limitations of numerical data in the decision making process. Topics include the application of exploratory data analysis, applications based on the normal distribution, basic inferential and sampling procedures, regression analysis and analytical models supporting the decision making process.


Financial Reporting

Fundamental principles and elements of accounting, procedural issues vital in the preparation and presentation offinancial statements, practical and theoretical matters in the evaluation of accounting income, inventory, fixed assets, investments, leases and earnings management. Special focus on issues in "Global Accounting", international accounting standards, compliance issues, etc.


Financial Management

Major concepts in finance for national and global companies and market participants in the international financial market. Focus is on valuation of various securities, relationship between risk and return, opportunity cost of capital principle and improvement of both private and corporateinvestment decisions (e.g. financial mathematics, investment financial criteria). Special focus on large scale projects, collectively financed projects in the field of energy.


Operations Management

Modern principles and concepts of managing the production and distribution of goods and services. Fundamental interdependencies between IT, operations, human resources and corporate strategy focusing on concepts of productivity and tools of improvement, such as supply chain management and process management. Managing major CAPEX projects; Concepts and Techniques for Business plans.


Controlling

Key controlling concepts. Topics cover the interpretation of financial statements and traditional performance management systems based on accountancy ratios (Financial Reporting and Financial Management). Focus is on valueoriented performance management methods, including the importance of intangible assets. Main topics are also strategic performance management and application of balanced scorecard as successful management system. All this within a global context in the field of energy management.


Marketing Management

In-depth analysis of the marketing discipline providing modern concepts and state-of-the-art tools of strategic marketing management for market-driven and customerfocused companies. Emphasis is on consumer behavior, marketing research, marketing mix and marketing and sales organizations.


Global Markets

Comprehensive overview of the business environment of global markets and the complexities of various economies across the globe to better assess business opportunities and global market environments.


Information Systems Management

Information system resources and technology management. Key information technologies and their applications (e.g. ERP, CRM, Knowledge Management systems, e-commerce), competitive advantages of information technology and related organizational and managerial implications; data modelling for energy distribution.


Managerial Economics

Problem-oriented understanding of general macroeconomic business environment. General overview of the global economic development emphasizing energy economics as a broad scientific subject considered an applied sub-discipline of economics. Topics focus on supply and use of energy in societies and the special role of the energy industry in the economic development.


Entrepreneurship and Innovation

The force of “creative destruction” is key to success for start-ups, companies and societies. Strategic impact of “the new” in terms of marketing and organization, and specific interdependencies between success of innovation and the entrepreneur initiating and driving it. Innovation resistance and resistance resolution. Innovation in the field of Energy (role of new technologies); energy managers as entrepreneurs (new ventures in the field of energy management)


Leadership

Effective managers and successful leaders introduce change and visionary leadership in their organizations. Key topics include concepts of leadership and corporate accountability, mobilizing people and groups for change. Special focus on adapting to change and innovation in the field of energy management (new technologies, new resources, etc.)


Ethics and Corporate Social Responsibility

Introduction into the system of behaviors and rules of conduct between companies and their main stakeholders. Awareness and understanding of the ethical and social responsibility of business considering ethical challenges in the corporate world, enablers of ethical behavior in individuals and organizations, responsible leadership and social entrepreneurship. Aspects of CO2 emmissions, safety in the field of energy management; work conditions, etc.


Specialization


Globalization & Energy Economics

General overview of the global economic development emphasizing
energy economics as a broad scientific subject considered an applied sub-discipline of economics. Topics focus on supply and use of energy in societies and the special role of the energy industry in the economic development.


Global Energy Markets

Global energy outlook and energy policy, global energy markets
and market relations with particular emphasis on the global oil and gas market, the global electricity market and the global nuclear energy market.

Environmental Management

The management of interaction between modern human societies
and the environment, and its impacts with a strong focus on environmental data and modeling. Emission trading as an administrative approach to control pollution by providing economic incentives for achieving reductions in the emissions of pollutants.


Energy Regulation

The development of the liberalization of the energy markets and an overview of the regulatory institutions. Structural and functional separation of energy production, transport and distribution.

Energy Trading

Energy trading systems: General concepts. Energy as a commodity
traded on the world market via energy exchanges and bilateral contracts. Focus is on oil, gas and electricity trading systems.

Renewable Energy

Renewable energy generation from natural resources such as sunlight, wind, rain, tides and geothermal heat. Technical options
and economic and financial evaluation of renewable energy projects.

Strategies in the Energy Business

Professional management of various securities and assets to meet specified investment goals for the benefit of the investors. Mergers and acquisitions and other forms of co-operations as potential strategy for sustainable corporate growth.

Negotiations

Principle negotiation know-how and methods vital for dealing with difficult negotiation partners. Key conflict management and decision-making skills for successful conflict resolution.


Master Thesis

Professional-MBA-Energy-Management-Curriculum-2012-2013.pdf